A staggering 56% of local businesses have yet to start using Google My Business. This is surprising because GMB is a free tool that helps level the playing field between big and small businesses. It might be due to the slightly confusing signup and management of the GMB tool. Let’s talk about how and why you need to be using Google My Business for yourself or your clients.

What Is Google My Business

Google My Business is a free tool that allows business owners to manage how they are viewed online across the search engine. It is especially beneficial to local businesses. These listings will come up at the top of the page for local search results, displaying useful info like their website link and hours of operation.

Specifically, it allows you to display:

  • Business address
  • Business hours of operation
  • Your business category
  • Reviews
  • Photos

You can use your business account to interact with customers and respond to reviews. You can optimize your listing to truly represent your business. You also get access to insights and analytics so you can see your search performance.

How To Claim And Manage Your Business Account

The confusing part of claiming and managing your GMB account is that it is a two-step process, and you actually need to sign up for two accounts. You need to create a free business profile, and then you also need a separate Google My Business account to manage that profile. It’s similar to having to open a personal Facebook page first in order to create a business profile page.

Creating the business profile is simple, in fact, anyone can add your business with just a little public information. No matter if you created the business profile or someone else did, you can’t yet manage it. This is why you need to sign up for a Google My Business account so you can claim your business and have access to optimize the profile.

To verify your business, Google will send you a postcard in the mail with a verification code. Make sure to be on the lookout for it.

Tips For Optimizing Your GMB Listing

Use keywords in your listing that will help customers find you. You can add them to the business description. Make sure to keep your business hours updated. You can customize them for holidays and events.

For the highly optimized listing, be sure to include photos. Listings with photos draw more attention and get 35% more clicks. Visual searching is the wave of the future, so make sure your photos are relevant and of high quality.

Allow customers to message you and always respond to messages and reviews. This is your time to shine and show that living, breathing humans with hearts and minds are running this profile and not just an automated machine. This is a great way to earn the public’s trust and build brand loyalty.

Skip to content