What exactly is social media advertising? Why would you need it? Can you create quality digital ads that will engage your audience? These are all valid questions for any business with an online presence.
Did you know that roughly 64% of people will say they’ve been coaxed to buy something simply by clicking through and watching Facebook ads or other videos online? Over 50% of buying decisions can actually get traced back to Facebook. With so many people spending time online, it can almost be looked at as a secondary job.
Online Presence and Social Media Advertising
When you think about it, online is where the people are. These are the shoppers, the investors, the people who are looking for your goods or services. To reach them, your small business needs to be out there with a social media campaign. Whether you look into a Facebook ads manager or another outlet, you can formulate a plan to boost your leads, build brand awareness, and increase sales. This is why digital advertising is so important for businesses today. But why social media marketing?
The world of digital advertising involves publishing promotions using online platforms like search engines, social media, websites, and other programs with digital access. Consumers like to spend a lot of time online, so the right amount of digital advertising or social media presence puts you out there where your target audience is.
What Makes it Unique?
You can ask any Facebook marketing company, and they will tell you that the popularity of social media outlets is the best way to deliver services to customers. You purchase ad space on their platforms, advertise, and get results while also supporting the social media outlets that your customers love to use.
Reach the Right People
When you have the right message, you can actually reach all of the right people at the right time while building your brand. While some companies may think they are doing everything possible with print ads, newspapers, radio advertisements, or television, the reach of social media has grown leaps and bounds over the years. This is a new realm of advertising that is rich with benefits for all that choose to advertise.
Why is Digital and Social Advertising Better Than Traditional Methods?
When you dive deeper into social outlets and advertising, it is:
- More agile – you can tell sooner if it is working for your business
- Faster – you will get results the same day, almost immediately
- Easier – there are multiple channels that you can choose from to spread your ad budget accordingly
- More effective – this is your chance to build up real relationships and brand awareness in your industry
Do you want to know more about the best ways to get your name out there? Is social media advertising something you are interested in yet do not know where to begin? We are here to help at JabaRanks! All you have to do is reach out to us at (410) 903-8845, and we can go over what we have to offer, discuss your advertising and marketing needs, and put together a quote.
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